Parks & Recreation Organizations
MP-a-go-go! helps first-class travel destinations like yours -- and the City of Brooklyn Park and the Minneapolis Park & Recreation Board -- tell your unique story. We create:
Brand positioning: What makes your destination unique and who is your competition?
Strategic communications plans: What steps and tactics are needed? We created a step-by-step plan complete with annual calendar, task lists for tactics, and media buys.
Key messages: What brand moments tell your story best? We help define your key messages.
Logo development: Does your logo need updating? Or do you need a new identity? We create a mark that works on all your marketing materials from business cards to billboards and everything in between.
Content: Who is your audience? What do they look like? We create travel personas and sharable content that matters to your travel audience and gets the clicks that matter to you.
Website Consultation: Does your website need a refresh? Is it pulling in business for you? We improve travel websites, increase usability, ensure brand consistency, and create killer copy that will boost your sales.
Press releases: Do you need help getting your stories out? We know the methods to get external audiences to stand up and take notice.
Taglines: Does your tagline really reflect your business? Is it compelling and targeted? We can create just the right message that resonates with your audience.
City of Brooklyn Park | Park & Recreation
MP-a-go-go! designed billboards for the city-owned Edinburgh USA Championship Golf Course. The new brand positioning and tagline make the course a go-to destination for golfers across the state.
City of Brooklyn Park | Logo Refresh
We updated the font and added a new twist to the mark -- giving the old logo new life! With a new on-target tagline, the refreshed logo truly reinforces Edinburgh USA's brand story.
Our brand style guide helps keep everyone on the same page and ensures consistency across all channels even when the city works with multiple vendors.