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MP-a-go-go! portfolio of work for travel-related businesses like yours: tourism bureaus, travel agencies, corporate travel planners, tour operators, golf courses, local sites, museums, vacation destinations, bed & breakfasts, hotels, resorts, cruise lines, spas and wellness retreats, campgrounds, state parks and recreation areas, .
MP-a-go-go! knows how to set your travel agency and tour group apart from the competition. As travel content professionals, we understand travelers.
Creative Voice & Vision: We know how to tell your unique travel story by using the right images and copy to motivate travelers into action. We know the tourism market and how to weave keywords into your website copy. We know how to position your travel blog so you stand out as the go-to travel pro. And we know how to turn your customer testimonials into bookings. In other words, we know how to sell travel.
Content Strategy: The old phrase timing is everything is key to content strategy. Where is your customer base at in the decision-making cycle? Are they just window-shopping? Or are they ready to purchase? Knowing this will help guide your content strategy and determine which communications tactics to use and when.
Award-Winning: We received both state-wide and national recognition from the Minnesota and National School Public Relations Associations for our creative content and design of this series.
Let us show you what we can do to boost your travel sales today!
Study Abroad Programs | Westonka Summer Institute
This series of brochures and companion point-of-sale poster for Westonka Summer Institute gave the program powerful credibility and dramatically increased the participant levels.
Study Abroad Programs | Westonka Summer Institute
Students and their parents were drawn in by the professional layout and motivated by the spot-on content to sign up!
Study Abroad Programs | Westonka Summer Institute
Each location's unique story and educational experience benefits were featured in its own brochure. Testimonials sealed the deal.
Study Abroad Programs | Westonka Summer Institute
Point-of-Sale materials promoted the kickoff event for the Westonka Summer Institute study abroad programs to Peru and Costa Rica. The posters attracted students and parents to attend and signup.
Travel Agencies | Westonka Summer Institute
MP-a-go-go! catalog for the district's travel agent highlights the program's benefits to interested funding and educational partners.
Travel Agencies | Westonka Summer Institute
MP-a-go-go! created a catalog for the Westonka School District's Summer Institute outlining the program's mission. Parent and student testimonials helped bring the program to life for interested funding and educational partners.
MP-a-go-go! will help your visitor bureau, chamber of commerce, or city tell its own unique story. We help you create:
Brand positioning: We help you identify what makes your city or location unique and size up the competition.
Strategic communications plans: We develop step-by-step plans and a monthly calendar of tactics including social media posts to help guide you along your way.
Key messages: We select which brand moments tell your story best. And distill them down to memorable messages.
Logo development: We can update and refresh your identity and ensure it works for all of your marketing needs from business cards and newsletters to websites and social media to billboards and signage.
Content: We create user personas and sharable content that matters to your audience.
Website: We can increase your online usability and ensure brand consistency.
Press releases: We get your stories out to the media and external audiences.
Taglines: We create just the right message that resonates with your audience.
Marketing materials: We work with you to develop award-winning print collateral - catalogs, brochures, flyers, newsletters, direct mail pieces - and digital communications - email campaigns, websites, social media, and blogs - all the right tactics that reach your audience where they live.
“Mary Pat brought our quaint little town into the 21st century by creating an e-news (letter) to communicate electronically with our residents. She integrated our newsletter with our city’s Facebook page and has made wonderful recommendations to our staff on how to more cohesively brand our city.”
Sarah Reinhardt | Mayor
CITY OF SPRING PARK MINNESOTA
City of Spring Park | Posters & Direct Mailers
MP-a-g-go! developed a unique brand identity for the City of Spring Park. The "Seasons of Spring Park" theme is designed to show the City's year-round appeal to both visitors and residents.
Marketing materials include a direct mailer and poster to increase sign-ups for the eNewsletters as well as a Facebook page and website redesign.
City of Spring Park | Newsletters
The City's unique "Seasons of Spring Park" theme consistently highlights the City's seasonal appeal throughout all of its marketing materials: direct mailers, posters, print and electronic newsletters, Facebook page, and website redesign enhancements.
City of Spring Park | Website Redesign
MP-a-g-go! worked with the City of Spring Park and GovOffice on a website redesign that reflects the City's "Seasons of Spring Park" unique brand identity and increases usability for both visitors and residents.
The website's background image is designed to change with the seasons and reinforces the City's story.
City of Spring Park | Social Media
MP-a-go-go! creates shareable content for the City of Spring Parks' Facebook page. As a Constant Contact business partner we coordinate email marketing and newsletters with social media content.
MP-a-go-go! helps first-class travel destinations like yours -- and the City of Brooklyn Park and the Minneapolis Park & Recreation Board -- tell your unique story. We create:
Brand positioning: What makes your destination unique and who is your competition?
Strategic communications plans: What steps and tactics are needed? We created a step-by-step plan complete with annual calendar, task lists for tactics, and media buys.
Key messages: What brand moments tell your story best? We help define your key messages.
Logo development: Does your logo need updating? Or do you need a new identity? We create a mark that works on all your marketing materials from business cards to billboards and everything in between.
Content: Who is your audience? What do they look like? We create travel personas and sharable content that matters to your travel audience and gets the clicks that matter to you.
Website Consultation: Does your website need a refresh? Is it pulling in business for you? We improve travel websites, increase usability, ensure brand consistency, and create killer copy that will boost your sales.
Press releases: Do you need help getting your stories out? We know the methods to get external audiences to stand up and take notice.
Taglines: Does your tagline really reflect your business? Is it compelling and targeted? We can create just the right message that resonates with your audience.
City of Brooklyn Park | Park & Recreation
MP-a-go-go! designed billboards for the city-owned Edinburgh USA Championship Golf Course. The new brand positioning and tagline make the course a go-to destination for golfers across the state.
City of Brooklyn Park | Logo Refresh
We updated the font and added a new twist to the mark -- giving the old logo new life! With a new on-target tagline, the refreshed logo truly reinforces Edinburgh USA's brand story.
Our brand style guide helps keep everyone on the same page and ensures consistency across all channels even when the city works with multiple vendors.
Content marketing that works. Call today for a free consultation!